Subdomains are effectively the same as domains however with another dot, for instance in case your domain was plasticsurgery.com, a subdomain could be my.plasticsurgery.com or your.plasticsurgery.com. They can lengthen your domain name significantly, and make it more difficult to remember, but the good thing is with most of the lower-cost hosting services you may have as many as you want!
But do you need them? Could using endless subdomains beneficially impact the rankings of your own main domain? Subdomains really came into being to assist large websites organize themselves. Should you pay attention to a massive site, you may find a subdomain prefix. This is because when building thousands of pages, subdirectory names could get too long or simply just start looking very similar that it is tough to differentiate between the two easily.
You have as many subdomains of your own original website name as you wish, but that doesn’t mean you are able to replicate your main site across numerous subdomains, it does not improve your main site’s ranking or place in the SERPs (Search Results Pages), in fact search engines like google will discover the duplicate content and in all likelihood penalize you for all the replicated subdomains you have created.
If you plan to build out a massive website, subdomains certainly are a very useful organizational tool whenever you can plan the structure of the site well. As an example you can have: marketing.yourdomain.com, sales.yourdomain.com, customerservice.yourdomain.com, but for almost all ordinary online marketers this can be completely unnecessary.
To get a large corporation this delineation of departments could be very useful when numerous personnel are adding articles and knowledge to some site – there is always a possibility that a subdirectory might need to be utilised by two entirely separate departments and cause a problem. For example you can have: sales.mydomain.com/how-to-license-your-product and customerservice.yourdomain.com/how-to-license-your-product – two entirely different articles written by two separate departments.
In case you are starting a web site for any rapidly growing company, then then chances are you have previously planned the hierarchy of the domain having a professional company building your website.
The guidelines of SEO (Seo) still apply equally to domains and subdomains. Search engines like google will treat each as being a separate entity, in case your main site includes a high PR, it does not necessarily mean that your subdomains will have a similar page ranking, even if you can link the main domain for the subdomains manually and vice versa, you simply will not be penalized for the.
Some time ago web developers saw a loophole within the major search engines ranking system plus they would deceive the major search engines into believing that a website was much bigger than it actually was by using duplicate or only slightly different content and the same keywords within subdomains. The lid was placed on that practice in the past for obvious reasons. Many sites were ixlazr top ranking for keywords however they were without substance to backup that ranking.
If you have a large niche that might be covering many subjects, let’s say motorcycles, and you wanted to have a separate subdomain for each brand of motorcycle – it might be a good idea to use subdomains for each and every brand, as opposed to purchasing a large number of different domain names for each and every type of motorcycle. You will save money and you also won’t have to go through the laborious process of choosing a good domain for each and every category. You may also link internally to relevant information, which makes it easier to get a visitor, and it’s good for you because that visitor is staying on the site.
So using subdomains really boils down to how big you want your website to get, and how many topics it can cover.